Zipp Unveils its New 404 S Wheelset Collection with Unrivaled Aero for Road, Gravel, XC MTB

The Zipp 404 S was designed from the ground up to offer the fastest possible road wheel at our most attractive price point to the discerning cyclist looking to upgrade their experience on the road.

Building upon the groundwork laid by its predecessor, the 303 S, this next-generation road wheel brings industry-leading aerodynamic performance to Zipp’s acclaimed S Collection of wheels. With the 404 S, our S Collection consists of best-in-class products spanning the disciplines of road (404 S), gravel (303 XPLR S), and XC MTB (1ZERO HITOP S.) With a laser focus on paved performance, the 404 S offers advantages over the 303 S in every meaningful way – aerodynamics, hub performance, aesthetics, and price.

Zipp 76/176 hubset, providing 36 points of quick engagement. ©

At 50mm deep, the road-focused 404 S features a mid-depth rim profile that borrows from the WorldTour-proven Firecrest rim design, providing premium level aerodynamic performance while staying shallow enough to maintain stability in crosswinds. This design not only saves about 2 watts over the 303 S, but it also shows similar savings over competitor wheels that come in well over twice the price.

Zipp WH-404-S-A1 Features
• Rim depth 50mm
• 20-hole 2-cross configuration with Sapim CX-Sprint spokes
• Zipp 76/176 hubset, providing 36 points of quick engagement
• Weighs in at just 1585 grams
• Inner rim width 23mm
• Lifetime Warranty and Crash Replacement policy that lets you ride with confidence and the security of our best-in-class rider support.

Like all Zipp wheels, the 404 S carries an industry-leading Lifetime Warranty and Crash Replacement policy. ©

Paired with a 23mm internal rim width, this TSS wheel allows for 28-39mm width tires to be run at lower pressures for optimal rolling resistance and control on nearly any road condition.

The 404 S comes in a 20-hole front and 24-hole rear laced in a 2-cross configuration with Sapim CX-Sprint spokes to the proven performance of our 76/176 hubset, providing 36 points of quick engagement in a build that weighs in at just 1,585 grams.

404 S riders choose between the White decals typically found on our pro-team wheels, or Dark Grey decals for a classic understated aesthetic.

For the discerning cyclist looking to upgrade their experience on the road. ©

As with all Zipp wheels, the 404 S carries an industry-leading Lifetime Warranty and Crash Replacement policy that lets you ride with confidence and the security of our best-in-class rider support.

Specifications and Pricing