Pierer Mobility AG Announces the Sale of Felt Bicycles to Minority Shareholders

December 3, 2025 - The PIERER Mobility Group, which will soon be renamed to Bajaj Mobility AG, is ending its operational involvement in the bicycle sector with the sale of Felt Bicycles. The new owners, Florian Burguet and Cesar Rojo, have been managing directors and minority shareholders of Felt since 2023 and will continue to run the two companies in Spain and North America, including the brand, independently.

Iconic Felt Bicycles, founded in 1991, has been sold again after being owned by Rossignol and then Pierer Mobility AG. ©

The purchase price is in the mid-single-digit million range. The closing of the transaction is subject to the approval by the Supervisory Board and is expected to be completed before the end of the year.

This marks the next milestone in the focus on the Motorcycles segment. The motorcycle portfolio of the Group will in future comprise the three core brands KTM, GasGas, and Husqvarna.