March 12, 2025 - (Monterey, CA) Life Time Sea Otter Classic by Continental returns for 2025, boasting the largest exhibitor lineup in its 34-year history. From April 10-13, at Laguna Seca Recreation Area, the world’s leading cycling and outdoor brands, media, professional riders and enthusiasts, will come together for an unmissable celebration of cycling culture.

Recognized as one of the world’s largest consumer bike expos, the Sea Otter Classic attracts brands and audiences from across the globe. Top names in cycling, as well as outdoor and active lifestyle companies, gather to showcase their latest innovations, connect with customers, strengthen industry relationships, and cement their place in the thriving global outdoor community.

The international reach of the Sea Otter Classic continues to grow. In 2025 the event is set to welcome over 1,000 exhibitors, 400 accredited media, 75,000 attendees and 6,000 athletes from 31 countries, solidifying its status as the ultimate destination for brands to connect with cycling and outdoor enthusiasts.

Media from all corners of the globe will be on-site to cover technical innovations, industry trends, and the dynamic energy of the event, further amplifying the reach of participating brands. Attendees and exhibitors alike will experience the full spectrum of cycling culture — from product launches and live demos to exciting races and immersive community events, creating an unforgettable experience.

Industry Connect
Regarded as the world’s premier cycling festival, the Life Time Sea Otter Classic is the ultimate networking event for cycling and outdoor industry professionals. Thursday, April 10, recognized as ‘Industry Day’, welcomes both consumers and trade visitors to the expo. Qualifying cycling and outdoor retailers, buyers, and industry professionals can apply for complimentary four-day Festival Passes. Attendees will have access to the world’s leading cycling brands and a dedicated Industry Hub—a convenient space inside the expo designed for meetings, networking, and a break from the festival energy.

Industry Connect applications can be submitted here by March 27, 2025.

“Sea Otter Classic is more than an expo. It’s a celebration of the cycling lifestyle and the ultimate platform for outdoor brands, whether you’re an established global player or an up-and-coming innovator. There’s no better place to connect with a diverse audience of cycling enthusiasts and outdoor sports fans. These individuals are eager to race, ride, and engage with the products and people who make their favorite sports, challenges and hobbies even more exciting.

“With over 90% of last year’s attendees returning and 85% making purchases from exhibitors, Sea Otter Classic is a must for cycling and outdoor brands looking to connect with an engaged and active audience. Year after year, leading brands make it a key part of their marketing strategy, and we’re excited to welcome exhibitors back for another fantastic celebration of cycling,” said  Frank Yohannan, Director, Life Time Sea Otter Classic.

Exhibitor applications close on March 27, 2025, or when spaces sell out. Learn more and secure a place here.

About Life Time Sea Otter Classic presented by Continental
Known as the “World’s Premier Cycling Festival,” the Life Time Sea Otter Classic presented by Continental is a four-day celebration of cycling featuring over 1,000 brands, 6,000 athletes, 70,000 attendees and almost 6,500 campers. The 34th annual edition takes place April 18-21, 2024, at the Laguna Seca Recreation Area, Monterey, California. For more information visit www.seaotterclassic.com.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 37,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.