May 15, 2025 - Ride Like King started in 2009 as a small event within Giant Group to celebrate company founder King Liu’s passion for cycling. Now in its 17th year, Ride Like King brings together people from all around the world to participate in virtual group rides on Zwift as well as in-person rides within their communities to support World Bicycle Relief. “RLK17” invites riders everywhere to help Ride for a Better World on May 12-18.
KILOMETERS FOR BUFFALO BIKES
For every 500km ridden and logged in the RLK17 campaign hub, 1 Buffalo Bike, manufactured by Giant Group, will be donated to World Bicycle Relief. Our goal this year is to accumulate 350,000km to donate up to 700 bikes!
WIN A LIMITED EDITION JERSEY
During Zwift rides you will have the chance to win a limited edition RLK17 jersey during the main event rides.
Even if you can’t join on Zwift, we encourage you to get out for a ride and post on Facebook or Instagram using #RideLikeKing between May 12-18!
Join Ride Like King here.
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