November 13, 2025 - (Switzerland) Adventure tourism is soaring to new heights with E-Alps, a pioneering Swiss business specializing in exploring the Alps…by e-bike! This bold vision is the brainchild of seasoned Quebec entrepreneur Georges Saad, who has successfully built many businesses from the ground up in his home province.
Since launching seven years ago, E-Alps has become the largest electric mountain bike tour company in Switzerland. Its goal? To make spectacular Alpine trails accessible to as many people as possible with adventures built on fun, comfort, discovery, and a touch of luxury. “It’s not a race; it’s a complete immersive experience,” notes Georges Saad. “On average, we ride around 50 kilometres a day with an 1,800 metre elevation gain. But the emphasis is always on a sense of active tourism and wonder. And the joy of e-bikes is that anyone can do it!”
An all-inclusive, high-altitude adventure
With nine packages available, including their signature Haute Route from Chamonix to Zermatt, e-Alps has options covering several iconic regions in the Alps. Each expedition is led by multilingual guides, and includes first-rate logistical support (support vehicles, bike maintenance and recharging, quality accommodations, and local fine dining). What makes it all possible is the e-Alps fleet of 120 electric mountain bikes, updated every year.
Since e-bikes have adjustable electric assistance, these experiences are accessible to riders of any skill level, making it a perfect trip for groups of all kinds—friends, coworkers, and families can all enjoy the e-Alps adventure together.
Quebec: A core part of e-Alps’ DNA
Georges Saad was born in Lebanon but grew up in Quebec, where he founded the new media company Spektrum in 2008. Priding himself on an innovative, people-centred business model (including a 4-day work week well ahead of the curve), he has built a network of businesses based in Quebec City’s Saint-Roch neighbourhood. In 2019, he moved to Switzerland with his Swiss wife, while keeping a pied-à-terre in Quebec’s capital city.
“Like all my previous ventures, this project is focused on people and a model of slow, steady growth. Our goal is to give travellers an authentic, memorable experience of a lifetime, while maintaining deep respect for the environment and the community,” he says.
And that’s just what E-Alps is doing with its signature combination of active lifestyle, local flavours, logistical excellence, and of course breathtaking panoramic views.
Appealing to the North American market
Today, nearly 50% of E-Alps’ client base hails from North America, and most are over the age of 40. The business employs a permanent staff of three and up to 30 seasonal guides, and is growing steadily. It also partners with tourist regions to generate local economic spin-offs and creates customized packages for corporate clients.
A bonus for Quebec travellers Private groups of 4 to 5 people can now reserve the dates of their choice, without restrictions, and expect a warm welcome in their chosen language as they pedal off on the adventure of a lifetime.
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