Thule recently announced that it has acquired Aeroe, that specialized in bike packing bags, racks and accessories for MTB and gravel riders.

Based in New Zealand, and founded by Mike and Paddy Maguire in 2014, Aeroe has built a reputation for smart, innovative, quick-release, bike packing racks and modular gear-carrying systems, that make it easier for riders to carry their gear and explore further.

“This is a great fit with our ambition to strengthen Thule’s bike bags offering and expand our presence in the fast-evolving MTB and gravel bikepacking segments,” wrote Baptiste Chaussignand, Director Bike Category at Thule Group on LinkedIn.

Aeroe’s products will be relaunched under the Thule brand in Q2 2027 and build on Thule’s existing Tour Rack offerings combining Aeroe’s bikepacking expertise with Thule’s global reach and product development capabilities.

The Maguire family was behind the Freeload rack, that Thule acquired in 2012.

According to Bicycle Retailer Thule acquired a Swiss dog crate company in May for CHF 10.1 million (about $12.3 million), and in 2024 it acquired Quad Lock for $327 million.