(Reynoldsburg, Ohio) Kenda Tires today announced the launch of the all-new K-Series Velora Endurance, the first tire in Kenda’s new premium Velora road tire family. Combining an advanced road compound, refined casing technology, and proven durability, the Velora Endurance is designed for riders seeking premium road performance, confidence, and everyday reliability.

The Velora family represents a new era of K-Series road tires, with the Velora Endurance launching first and the Velora Race coming soon. Designed to deliver a balance of speed, durability, and ride quality, Velora brings premium road performance to riders who want to ride more and worry less.

Engineered for Durability Without Compromise
The Velora Endurance features a new puncture-resistant base layer designed to increase durability by 35% while maintaining the rolling efficiency and ride quality expected from a premium road tire. The Endurance casing provides a smooth, controlled ride while adding protection against flats and the demands of everyday road riding.

High-Performance Road Compound
At the heart of the Velora Endurance is Kenda’s K-Series high-performance road compound, engineered for low rolling resistance and excellent tread wear resistance. The compound delivers a 27% improvement in tread wear compared to the Kriterium, providing longer-lasting performance for riders who put serious mileage on their tires.

Advanced Puncture Protection
The Velora Endurance uses a layered construction designed to provide protection where riders need it most. A puncture-resistant base layer sits beneath the center tread, targeting foreign-debris punctures while minimizing the impact on rolling resistance, handling, and overall ride feel.

Designed for Speed and Confidence
A smooth center contact patch provides efficient rolling and speed, while subtle shoulder siping delivers confident cornering grip and improved traction in wet conditions. The optimized sipes help channel water away from the contact patch, providing predictable handling across changing road conditions.

The clean, simplified tread pattern also improves tread wear characteristics while maintaining the ride feel and cornering performance expected from a premium road tire.

Tubeless Ready. Everyday Reliable.
The Velora Endurance is designed for effortless tubeless-ready setup, combining dependable puncture protection with exceptional tread life and rolling efficiency. The result is a road tire built to deliver consistent performance from daily training rides to long-distance adventures.

A New Standard for Endurance Road Riding
The K-Series Velora Endurance brings together premium road performance, advanced puncture protection, and long-lasting durability in one purpose-built tire. Designed for riders who want the freedom to ride farther with confidence, Velora Endurance delivers the performance to keep moving and the protection to worry less.

Learn more here or follow @kendabicycle_us and @kendabicycle_eu on Instagram.