September 9, 2026 - (Toronto, ON) Endura is returning to Canada under direct management by Pentland Brands, bringing its performance-driven cycling apparel and protection systems directly to retailers and riders nationwide. Built in Scotland and tested in some of the world’s toughest riding conditions, Endura is renowned for durable, technical gear designed for mountain bike, gravel, and road cycling. With industry-leading expertise in waterproof and cold-weather apparel, the brand is uniquely suited to the demands of Canadian riding.

“Canada is a market that lives and breathes cycling, and we’re excited to be back,” said Shannon Leonard, Account Executive, Key Accounts, Pentland Canada. “Whether riders are tackling technical trails, exploring gravel roads, or training through unpredictable weather, Endura delivers the performance and protection they need to stay focused on the ride.”

As part of its renewed commitment to the Canadian cycling community, Endura is proud to support the Team Canada U23 XCO National Team, helping equip the next generation of Canadian athletes as they compete and develop on the world stage.

The move to direct distribution will strengthen retailer partnerships, improve inventory support, and create a closer connection between Canadian cyclists and the global Endura brand.

Founded in Scotland in 1993, Endura has built a global reputation for innovation, durability, and engineering excellence, helping riders stay outside longer and ride further, regardless of the forecast.

About Endura
Founded in Scotland in 1993, Endura designs technically advanced cycling apparel, protection, luggage, and accessories for mountain bike, gravel, road, and urban riders. Known for durability, innovation, and weather protection, Endura products are trusted by cyclists worldwide.

Sales Contact:
Bryan Menard (Endura Sales Rep) bryan@trailheadaxis.ca 1-604-809-6928