Montreal-based, Baumier, held the final round of its ‘Ride to Launch’ campaign, the official market launch of its very first complete bicycle: the B01 at Étape 22 in downtown Toronto on Saturday, May 30.

The Baumier team rode from Montreal to Toronto as testimony to the new bicycle brand that’s “made in Canada” and combines long-distance performance, durability with responsible local manufacturing while pushing the boundaries of cycling.

The sleek looking B01 is designed, engineered, and manufactured entirely in the Marché Central district in Montreal, and reflects a philosophy “where performance and responsibility go hand in hand.” Every bike comes with a lifetime warranty and is built with repairability in mind, underscoring Baumier’s commitment to more ethical and sustainable manufacturing practices.

According to Baumier the company developed its own proprietary manufacturing technology over eight years of engineering to meet these standards resulting in a high-performance process used in the composites industry: Resin Flow Composite (RFC). “This process enables an optimal balance of lightness, strength, and zero-waste production, while maintaining the highest performance standards. The B01 frame is constructed from carbon tubes produced using this technology, paired with 3D-printed titanium lugs, creating a structure that is both high-performing, durable, and repairable.”

Benjamin Grenon welcomed the crowd and gave a brief background of Baumier and the company’s desire to work with small, quality suppliers while striving to deliver products that embrace strong environmental and human values, including a love for the planet.

Baumier founder, Benjamin du Haÿs, who previously co-founded Mobeewave that developed secure contactless payment technology and was acquired by Apple, spoke about the technical aspects of the new Baumier B01. He noted the structural balance of combining carbon tubes with 3D-printed Grade 5 Titanium lugs while stressing the replacement and repairability aspects including the zero-waste production. “We work in collaboration with universities and research centres in Montreal to manage and minimize waste in the production process as part of our commitment to the environment.”

The Baumier B01 comes in three models the Hors-Catégorie (HC) with a Shimano XTR Dura-Ace Di2 or Sram Red XPLR drivetrain; the Lifetime (LT) with a Shimano GRX-827 Di2 drivetrain; and the Timeless (TL) featuring a Shimano GRX mechanical drivetrain.

All models feature the company’s quality wheelsets, RT40 HC or GT24 UL, made in Montreal as well. As du Haÿs explained, “We launched the wheels last year, knowing it would take much longer for the bikes, as we wanted to get things rolling and begin our journey, and now here we are.” Look for our Baumier wheelset test report coming soon.

Grenon added that Baumier was recently awarded BCorp certification, another big step for the brand. Then he introduced Lisa Tong, their Toronto Baumier ambassador for the presentation of her new Baumier B01 bike.

Tong is a former triathlete who loves cycling and quipped, “I’m excited to be part of the Baumier team, and will leave the technical aspects to others in the company. My love and focus is on riding and I hope to share our passion for cycling across the city. I also love the colour pink so I’m as excited as everyone to see my new bike.”

It was time for the unveiling with du Haÿs and Grenon doing the honours as Tong’s stunning new Baumier B01 Timeless (TL) model was revealed including cool pink accents… along with plenty of smiles.

The evening concluded with delicious square pizza from renowned Descendant Detroit Style Pizza based in Toronto’s east end.

Baumier’s Ride to Launch campaign included stops in Montreal and Quebec City and for more information please visit here.