July 13, 2025 - Some of the most wonderful things in the world have happened because someone thought to themselves “What if…”

For endurance athlete Russell Thiessen, the “what if” was whether he could complete all 7 stages of the 2025 BC Bike Race in under 24 hours, including travel time between stages.

Even for an experienced endurance athlete, it’s a tall order—234 km of riding, 7,013 m of climbing and 304 km of driving between stages—but that didn’t stop Russell from trying.

For a little dose of inspiration, enjoy this 12-minute recap of Russell’s full day adventure, produced by NOBL Wheels.

Watch Russell Thiessen’s BCBR attempt here.